West Peloponnese and the area of Ilia attract, in the recent years, a constantly growing investors’ interest, for various reasons, namely:• Upcoming Tourism Destination: Peloponnese and Ilia are considered some of the most upcoming tourism destinations in Greece. Due to its easy access by car, Ilia has been attracting a significant share of the domestic demand, mainly group leisure and individual leisure. The improving road network infrastructure and the upcoming hospitality developments in the area, with the addition of a number of signature golf courses, give every reason to expect that this region will have a promising future. Market researches show that Ilia is becoming one of the major mainland destinations with year-on-year increasing visitation, especially by tourists of international origins.• Existing Investments and international awareness:Due to three significant resort investments, during the past years, in the area by two national hotel chains (two are the existing resorts owned by Aldemar Group and the other is a few km away) international awareness of the region has increased with the result of a vigorous growth rate in international and local tourist arrivals. [N.B. The proposed mixed use development is envisaged to further enhance the attractiveness of the area, since all elements (two hotels and residential project) are complementary to the existing establishments.

This creates a strong competitive advantage since the existing integrated resort enjoys global recognition which will be of benefit to the new elements.
• Access Easy and constantly improving accessibility by land, sea and air. At the same time, easy access to health and schooling, public services, and shopping facilities.
• Land Diversity Ideal land morphology and location: being in the midst of valleys of vineyards opening to a breathtaking seashore of the Ionian sea while having at the background the wonderful mountainous areas of the Peloponnese.
• Cultural and historical diversity One of the longest and most adventurous histories of the world has left its traces all over the area. Ancient Byzantine Frankish and modern monuments of a great civilization can be found everywhere.
• Fertile land with a top quality agricultural products and an upcoming production in fine wines.
• Strong Culinary tradition
All the above reasons may well explain the dynamics of the area in rapidly developing into a diverse tourism product that offers a wealth of experiences to a visiting guest (cultural, wine, religious, nature exploring tourism etc.) as well as, a perfect life setting for permanent residents that want to live a life that is worthy and giving.

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